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About Ladybug Luck
Entain highlighted that 11 of 20 Premier League clubs currently hold sponsorship or advertising arrangements with gambling operators lacking a Gambling Commission license—up from government estimates of eight clubs during the 2025/26 season.
“The government made clear in February that it would bring in a ban and it should do so immediately,” said Entain CEO Stella David, noting that clubs entering new agreements had already been warned. “Inconvenience is not an excuse for inaction.”
Entain cited third-party analysis forecasting that bets placed by UK consumers with unlicensed operators could skyrocket from £17 billion ($22.8 billion) in 2025 to more than £33 billion ($44.2 billion) by 2028 if left unchecked.
How to play Ladybug Luck
Under the terms of the agreement, Merkur will acquire 95% of Casigrangi, while DOFA will retain a 5% interest, subject to reciprocal put and call options exercisable in the future.
Casigrangi currently holds approximately 4,135,434 shares in SFC, amounting to 81.2% of its capital and voting rights based on figures from 31 October 2025.
Merkur has agreed to pay an effective price of €6.19 per SFC share for the stake, representing a substantial premium over recent market valuations.
How to play Ladybug Luck
Merging Marlins and rewarding Free Spins build momentum throughout the game, creating opportunities for bigger wins.