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A major advantage for traditional sportsbook operators is their ability to aggressively fund customer acquisition and retention bonuses. As EKG points out, prediction markets have “less ability to be generous with bonuses” because users trade against one another rather than against the house.

That creates a stark contrast during peak football season when traditional sportsbooks spend heavily on promotions. Offers ranging from $350 to $365 from major operators make the $25 to $50 promotional matches typically seen on prediction markets appear modest by comparison.

“That said, channel checks indicate prediction markets are spending heavily on digital marketing, including app stores and pay-per-click advertising, which could make our forecast look conservative by the end of the season,” EKG concluded.

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The committee’s previous 2020 report had recommended banning gambling ads on team shirts, training kits, stadium advertising and broadcasts, although on-course advertising for horse and greyhound racing was exempt.

The report rejected argumentswarning that advertising restrictions would drive consumers to illicit gambling sites. They citied weak evidence for mass migration to illegal operators following advertising limits. 

“Interviews [ … ] with representatives of state monopoly operators across European jurisdictions consistently suggested that advertising restrictions did not lead to consumer migration towards illegal operators,” the report said. 

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Again, I don’t want to make this a sales job, I’m sure you’ve had plenty of salesmen make their “buy more and hold it” pitch.

I’ve made a list of links and given a brief summary so that you can take it, bookmark it and read it at your leisure away from the hype or the disparaging comments, which unfortunately, there are plenty as they’re focused on the price of their coin rather than the solutions for your business.

CoinGeek.com – News and Updates – CoinGeek.com is the sister site of CalvinAyre.com that offers news, interviews and analysis of Bitcoin, cryptocurrency and blockchain through a unique lens.

BitcoinSV.com – General Information about BSV – BitcoinSV.com is a good starting point on your BSV journey. The site shares the basics and some case studies of other businesses who’ve already integrated Bitcoin SV into their businesses.